Buki
Loyalty programmes
Give returning customers a programme with rules they can check and benefits they can understand.
Explain how benefits are earned
A loyalty programme needs clear earning and redemption rules. State which activities count and any validity or eligibility limits.
Keep the balance visible
Use the programme’s account records to follow earned and redeemed benefits. A promotional claim should match the customer’s actual eligibility.
Distinguish rewards from payments
Loyalty benefits do not automatically replace payment or reserve an appointment. The booking and purchase terms still apply.
Frequently asked questions
Can benefits be used for any service?
Only where the programme rules allow it. Review the eligible services before booking.